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The GUESS? founders, the Marciano brothers, grew up in the South of
France, which cultivated their passion for design and sense of style.
Inspired by an appreciation for the American West, the Marcianos'
combined their European sensibilities with a love of classic American
tradition and created GUESS?, Inc.
In the early 80's, fashion denim had little direction. People felt that
denim was dated and jeans were not considered a fashion statement. The
blue jean as a fashion idea had declined and excess denim was flooding
the market. In a bold move, the Marciano brothers purchased the excess
denim fabric and turned it into the GUESS? signature, Marilyn 3-Zip
jean. The Marilyn 3-Zip jean was sexy, a jean for those who wanted to
make a statement and express their individual style and attitude.
Bloomingdales Department Store, in New York City, agreed to buy
approximately two dozen pairs of the jean as a favor to the Marcianos,
within hours the entire stock had sold out and GUESS? as a revolution
had begun.
GUESS? quickly infiltrated popular culture and became an icon of the
generation. GUESS? created groundbreaking advertising campaigns
featuring sexy, sultry models previously unknown in the industry and
turned them into superstars overnight. Models such as Claudia Schiffer,
Carre Otis, Eva Herzigova and Naomi Campbell launched their careers in
the original GUESS? campaigns. Directed by the keen eye of Paul
Marciano, the GUESS? brand was brought to life from the deserts of the
American West to the beaches of Rio and the streets of Paris. With these
striking images and fresh new products, the brand gained momentum and
nationwide recognition. GUESS? continues to challenge its own high
standards, as the company strives to remain a driving force in the 21st
Century.
Though GUESS? is now a global lifestyle brand, denim is still GUESS's
signature fabric and we continually push the envelope of denim design
with innovative washes, distressing techniques, and great fits.
Customers keep coming back time and time again because they know GUESS?
offers fits and washes that they can't find anywhere else.
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